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Web Marketing | Search Engine Optimisation
Search Engine Optimisation (SEO) is the process by which websites are ‘tuned' to make them rank higher in natural search engine results.
The cost effective tuning process that pushes your website right under the nose of your target audience. Content writing, link building campaigns and metadata optimisation all tell the search engines everything they need to know to send you high quality traffic – and lots of it.
An effective SEO strategy starts with the thorough research and analysis of a website, its market and its competition. Using the data generated by the research, targeted changes are made to the website's content and meta-data, and a network of high quality inbound links (also called backlinks or external links) is established.
  Web analytics – providing the answers
Web analytics tools such as Google Analytics have come a long way in recent years. Measuring SEO effectiveness used to be limited to counting page hits or experimenting with keywords and key phrases to see how high in search engine results a website ranked. These weren't particularly detailed techniques and offered few insights into how well optimised a website really was.
 

Meta-data and SEO
Meta-data is a key element of an effective Search Engine Optimisation strategy. We can conduct extensive competitor and market analysis to uncover the most effective keywords and key phrases for your business, and then integrate them into your website's meta-data. Once implemented, we can monitor their effectiveness in the context of your site to learn about how well they're working for you, and make changes if required.

 
 
 
 
 
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